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"Gorilla" marketing campaign with dating app highlights new Bio-Bridges program.
July 7, 2016
By: Christine Esposito
Editor-in-Chief
Today, The Body Shop is rolling out a new “gorilla” marketing campaign on dating app Tinder to introduce the brand's new Bio-Bridges program. The brand's hero Reggie, a Red Shanked Douc monkey from Vietnam, is featured and looking for his mate – or at least someone DTMA (down to monkey around). From Reggie's profile, Tinder users can learn more about the Bio-Bridges program, which restores wildlife corridors within damaged landscapes and helps endangered species reconnect, ena...
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